Skip to content
Webinar

From messy records to trusted insights: How entity resolution ensures high-quality data across sources
8 October 2025 | 3pm UK/10am NY

The hidden cost of messy data integration is staggering. When organizations enrich their data with third-party sources without proper entity resolution, they’re not just inheriting inconsistencies—they’re multiplying them. That “Joe’s Pizza” in your CRM could align with “Joseph’s Pizza,” “Joey’s Pizzeria,” or multiple variations across new datasets. Without entity resolution, it’s impossible to know which records represent the same real-world entity.

This webinar explores how Entity Resolution (ER) creates a trusted, unified view across multiple datasets—regardless of source, format, or language. By resolving issues of name
standardization, address normalization, duplication, and cross-cultural matching, ER ensures data is accurate and analytics-ready.

Attendees will learn:
• Why data quality problems worsen during third-party enrichment
• How ER resolves inconsistencies across names, addresses, and identifiers
• Real-world examples of ER accelerating onboarding and improving outcomes
• How trusted entities build the foundation for trusted AI

 


Sponsored by

Senzing_Logo_b-r_®


All registrations are subject to approval.

 

Speakers

Gurpinder Dhillon Headshot-1

Dr. Gurpinder Dhillon

Head of Data Partner Strategy & Ecosystem
Senzing

Dr. Gurpinder Dhillon is the Head of Data Partner Strategy & Ecosystem at Senzing, a company pioneering real-time entity resolution for AI, data management, analytics, and compliance. With two decades of experience spanning data strategy, governance, and  intelligent systems, Gurpinder has led enterprise-scale transformation efforts in both startups and Fortune 500s.

Screenshot 2025-09-12 at 14.58.26

Michael Hejtmanek

Vice President, Corporate Solutions
Neudata

Michael leads the corporate client group at Neudata. He and his team work tirelessly to help corporate clients effectively identify and source external data from thousands of data vendors. Michael has over twenty years of senior leadership experience at companies where he drove digital transformation and data-driven culture. Most recently Michael ran sales and marketing at alternative data provider Sequentum, Inc.Michael received his MBA from the Columbia Business School in New York.