---
title: The state of the alternative data market in 2026 | Report
description: Neudata’s latest annual report, ‘The state of the alternative data market in 2026’, uses Neudata platform analytics and buyer survey insights to assess how spending is evolving by dataset type, geography and use case.
image: https://info.neudata.co/hubfs/Market%20sizing%20report%202026%20front%20cover.png
---

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## The state of the alternative data market in 2026

The alternative data market continues to grow at a strong pace. Neudata estimates investment managers spent approximately $2.8bn on alternative data in 2025, with spend up ~17% year-on-year. 

Using proprietary data alongside buyer survey insights, Neudata’s ‘The state of the alternative data market in 2026’ report assesses how spending is evolving by dataset type, geography and use case. The report provides a detailed view of how spending is shifting and the factors shaping buyer behaviour and vendor strategy.

Key insights from the report include:

- The impact of adding AI capabilities
- How much the average dataset generates for vendors per year
- Which datasets are leading the market
- Where market spend is increasing

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