Why do some organisations build thriving data businesses while others, with equally valuable data, never close a deal? The answer is rarely about the data itself. It is about how the product is structured, priced, governed and sold.

In this session, we examine real-world examples of companies that built durable data businesses, and others that had all the right ingredients but failed to convert. We review the specific decisions that shaped those outcomes — from consent frameworks and packaging strategy to pricing models, organisational setup and buyer fit.

Each story gets into the specifics of what made the difference, and why. You will leave knowing what the most successful data sellers do differently, and where others consistently go wrong.

We cover:

• What successful data businesses have in common and how they got there

• Where organisations go wrong, and why the same mistakes keep recurring

• How consent, ownership and compliance decisions played out in practice, for better and worse

• What the most commercially successful data sellers did at each stage that others missed

This is a free 40-minute session with a live Q&A. Register today to secure your place.

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This webinar is part 3 of Neudata's Data for Sale series.

Part 1: Data for sale: Creating high margin revenue streams using your existing data assets

Part 2: Data for sale: Navigating compliance and risk